Statistics

SKStats is the most complete web analytics solution in the market, delivering up-to-the-second information regarding online visitors and customer behavior. It can be purchase in 2 ways:

• Buying the software, or
• Buying a hosted reporting and analysis solution and paying a monthly fee.

Regardless of what you purchase the solution will help your company increase sales and conversions, optimize online marketing and improve customer retention.

Some of the attributes of our statistic solution are:
• Flexible pricing structure that allows you to pay based on the traffic of you site/s.
• Ease of use and growth flexibility.  You can add new functionalities as your business grows.  This means you will be able to adapt to your business needs better than with any other statistics solution in the market.
• A very robust solution with trustable information and scalability.
• Can be easily integrated with any other system, data base, via API’s.
• Allows you to export the information to several type of files like: excel, csv, word, power point, pdf, etc.

Regarding the period of the analysis, it has the following options:

• Standard – Daily, Weekly, Monthly and annual traffic measures.
• Customized – it also allows you to set up the start day and end day of the report to be generated.

Some of the measures you will get using our solution are:

• Page Views, Visits, Unique
• Referring URL and exiting url
• Search engine referrals: Visitors, Words, Phrases (X nr. Of words) by Search engine, including most searched phrases in your Search Engine
• Affinity analysis - – to understand trends and patterns of your end users
• Marketing analysis – Track the performance of your marketing campaigns
• Path analysis – If you want to really understand what your clients like about your site as well as what they do, this analysis is what you need.

- It allows you to understand and compare what different group of visitors do in your site (For example, you will be able to see the behavior of the clients that come from google, vs. clients that come from campaigns you do, etc.)
- You define the process/es (expected behavior of end users), define the origin (from where it comes), and destiny / exit page (where they go)
- As an example, you can see from the results of a search (by phrase), how many do click through in the link you desire (and how many exit your process), and from these users that have gone to a new page you will be able to see if they do click through in the banner you have or if they register or whatever you define when you set up the process.

Other measures you have are:

• Average Time per visit
• Kind of connection (dial up, broadband, etc.)
• Bouncing Rate by Visitor / unique (Bounce rate is the percentage of web site visitors who arrive at an entry page, then leave without getting any deeper into the site)
• E-Commerce: Evolution of sales, by product, category; Client lifetime value, etc. (Volumes and USD)
• First time visitors, First Time visitors vs. Recurrent
• Activity by hour

You can also see information regarding: operating system, processor, language, monitor, cookies support, Java support of your clients.

Other characteristics of this solution are:

• Geotargetting – You will be able to identify/classify the results by country, and if in USA by region, state, zip code.
• Depth of analysis – you will be able to determine the depth of the analysis you want to do. This will allow you to see information in several ways:

- Summary information, with for example, total number of unique, or Page Views or Visits of the entire site, or its main channels
- More detail information, when you want to see unique, page views, visits, etc. by sub channel, or even you can do deeper until the html.
- You don’t need to update the url, it does it automatically.

Our solution will help you to measure marketing ROI, improve your online customer support by understanding what your clients are looking for, focus your resources where you can get the more potential, diagnose problems, understand what works and what doesn’t work.

Contact us for more information